BlogGeneralDIY or Delegate? When Hiring a Google Ads Expert Makes Sense

DIY or Delegate? When Hiring a Google Ads Expert Makes Sense


  • JUNE 4,2023

Google Ads can be a fantastic way to drive targeted traffic to your website. But with its complex settings and ever-changing best practices, are you getting the most bang for your buck? Let’s dive into the scenarios where hiring a Google Ads specialist could be a game-changer, and when handling it yourself is the savvy move.

Signs It’s Time to Seek Professional Help

Your Campaigns Are Stagnant: If you’re hitting a plateau with conversions or your costs are creeping up with no results to show for it, it’s a sign you need fresh eyes on your strategy.
Competitors Are Outpacing You: Seeing rivals dominate the search results while you struggle to get noticed is frustrating. An expert can pinpoint where you’re falling short.
You’re Drowning in Data: Google Ads generates tons of metrics, but are you truly using those insights to optimize? Analysis paralysis is all too common.
Lack of Time or In-House Expertise: Maybe you’ve got the basics down, but don’t have hours to dedicate to keeping up with Google’s updates or advanced tactics.
Opportunity Cost: Is the time you spend wrestling with Ads better spent on other areas of your business where you truly excel?

What a Google Ads Expert Brings to the Table
Inside Knowledge: They understand the nuances of the platform, saving you from beginner errors and maximizing the features best suited to your niche.
Data-Driven Decisions: Your gut feeling has its place, but an expert analyzes performance data to pinpoint what’s working (and what’s not).Laser Focus on ROI: Clicks are nice, but they keep the spotlight on whether your ad spend actually translates into paying customers.
Your Time Back: Outsourcing frees you to focus on running your business, not endlessly fiddling with campaign settings.

When DIY Might Still Be the Best Option
Budget Constraints: 
For startups or small businesses with limited marketing budgets, the cost of hiring an expert might be prohibitive. In such cases, taking the time to learn and manage Google Ads in-house could be a more cost-effective solution.
Simple Campaigns: If your business operates in a niche market with limited competition or you are running small-scale campaigns, managing Google Ads in-house might be feasible without sacrificing effectiveness. The simplicity of the campaign could allow for a DIY approach without the steep learning curve.
Learning and Development: For business owners interested in digital marketing, managing Google Ads campaigns personally can provide valuable learning opportunities. This hands-on experience can be beneficial for understanding the digital marketing landscape more broadly.

Making the Smart Decision for YOUR Business

Value Your Time: What’s an hour of your time worth? If it exceeds the cost of an expert, outsourcing might be cheaper in the long run.

Need Hands-Off Results: If you want reports, not a deep dive into Ads Manager, outsourcing can be a better fit.

Complexity Matters: Intricate campaigns, e-commerce tracking, etc., often require expertise that takes time to build in-house.

Ask yourself these questions:
How much is your time worth? Do those hours sunk into Ads take away from growing other areas of your business?
Are you results-oriented? If a hands-off approach where you just get reports sounds ideal, outsourcing is appealing.
Complex Needs? Advanced e-commerce tracking, large campaigns, or niche industries often benefit from specialized expertise.

Pro Tip: Even if you DIY, a one-off professional audit of your account can be incredibly valuable. It pinpoints your weak spots and sets you on the right track.

Deciding whether to hire a Google Ads expert or take a DIY approach hinges on several factors, including budget constraints, the complexity of your campaigns, and your willingness to invest time in learning. For businesses focused on growth, seeking expertise can be a game-changer, freeing up valuable time and providing access to insights that drive success. However, for smaller-scale operations or those on tight budgets, a hands-on approach can also yield dividends, especially when coupled with a commitment to learning and development. Ultimately, the choice should align with your business goals, resources, and strategic direction.

Need help deciding if outsourcing is right for you? Call us…

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