Amazon Listing Optimisation
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Expert crafting of titles, bullet points, descriptions, and backend keywords to boost your product visibility and conversions.
The Power of Optimised Listings
In Amazon’s competitive landscape, optimised listings are the key to success. Here’s how they boost your organic search ranking:
- Top Search Placement: Strategic keywords woven into your titles, bullets, and backend help your products rank higher in relevant searches.
- Compelling Click-Through: Titles and images that catch the eye improve click-through rate, a factor Amazon’s algorithm considers.
- Increased Conversions: Well-written descriptions that address shopper needs can boost your sales velocity, contributing to better organic placement.
Ready to Outrank and Outsell Your Competition?
Let’s elevate your listings and drive success on Amazon. Schedule a free consultation and Amazon audit.
Our Listing Optimisation Process
We don’t just stuff keywords; we analyse your products, your competitors, and Amazon’s ranking factors. Our process includes:
- In-depth Market Research: Understanding your target customers, their search behaviours, and the top-ranking competitor listings.
- Keyword Mastery: Identifying high-potential search terms and strategically incorporating them throughout your listing.
- Optimised Content Creation: Crafting titles, bullets, descriptions, and backend terms with both search engines and shoppers in mind.
- A+ Content (If You Offer): Compelling visuals and layouts, optimised for mobile shoppers, to further enhance ranking potential.
Product Photography and EBC That Sell
Captivating product images and Enhanced Brand Content (EBC) not only drive conversions but can positively influence your ranking. Here’s how:
- Improved Click-Through Rate: Eye-catching visuals get more clicks from search results, signaling relevance to Amazon’s algorithm.
- Deeper Engagement: Compelling EBC keeps shoppers on your page longer, boosting dwell time, another ranking factor.
Persuasive Descriptions That Close the Deal
Persuasive product descriptions do more than just sell; they’re a powerful tool for keyword optimisation. Here’s how we do it:
- Natural Keyword Integration: Skillfully weave relevant search terms into your copy, improving visibility without sounding spammy.
- Shopper Intent: Answer questions and address objections, targeting the keywords later-stage shoppers use, boosting conversion rates and rankings.
Hidden Keyword Strategies for Increased Visibility
Amazon’s backend search terms give you even more space to target relevant keywords. We go beyond the obvious with:
- Misspellings and Synonyms: Capture searches shoppers might use even if not technically correct.
- Long-tail Keywords: Increase visibility for highly specific searches with less competition.