Index / About
We've made every mistake in ecommerce. Twice.
Which is how you get good at this. Fifteen years of building, breaking, migrating, and gluing ecommerce systems together. No account managers. No sales team. Just engineers and a phone number.

02 / Story
Most agencies are good at proposals. We're good at the second half — the bit after you've signed and they've vanished.
Repricers that hold for years, not weeks. Stock sync that doesn't drift between channels. AI that doesn't hallucinate refunds. The unglamorous back-office plumbing that compounds into actual profit.
We don't have account managers. We don't have boardrooms. We don't have a sales team. We have engineers who build things, and a number you won't have to dig for. That's the whole offer.
If your site was rushed, we'll make it right. If it wasn't, we'll still find ten things nobody noticed were broken. That's not arrogance — it's what fifteen years of ecommerce ops does to a person.
2011
Started building Shopify stores when most people still thought it was a payment plugin.
2014
Became an official Shopify Partner.
2017
Started running paid acquisition for clients we already built stores for.
2020
100th migration. Stopped counting.
2024
Started building AI tooling into the systems we already ran.
03 / Work
Four buckets, roughly.
- 01
Shopify migrations
From anywhere — Magento, WooCommerce, BigCommerce, custom platforms.
Read → - 02
Custom systems
Repricers, feeds, AI tooling, multi-channel pipework. The stuff apps can't do.
Read → - 03
Paid acquisition
Google, Meta, Amazon. Run by people who also build the storefront.
Read → - 04
Long-running retainers
For retailers and brands who hate ringing someone every time they need something built.
Read →
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