AI visibility · UK ecommerce
When shoppers ask AI where to buy, be the store it names.
People have stopped typing every question into Google. They ask ChatGPT and Gemini what to buy, who sells it and who delivers tomorrow. The assistants answer with the stores they can actually read. The rest never come up.
Scan your store free →Already got your report? Reply to it and Chris will price the fixes straight.
An assistant doesn’t browse like a person. It reads your store like a document. If the document is half blank, it recommends someone whose isn’t.
That’s the whole game. Not adverts, not rankings, not tricks. Whether the machine that’s answering your customer’s question can see your prices, your stock, your reviews and your policies, or whether it’s looking at a blank wall with your name on it.
What it checks before it names you
Six things AI looks for. Most stores fail half of them.
None of this is visible to a human shopper, which is why nobody notices it’s missing. Our scanner checks all of it live, the same way the assistants do.
Whether its crawlers can get in at all
ChatGPT, Gemini and Claude each send a crawler to read your store. One line in a file you have probably never opened can turn all of them away, and plenty of themes and firewalls ship with that line switched on. Stores block AI by accident all the time and never know.
Whether anyone has told it what you are
There is now a file that briefs AI directly: who you are, what you sell, why you can be trusted. Hardly any UK stores have one. Having it is the difference between the assistant reading your pitch and the assistant making one up.
The labels behind the design
AI does not admire your homepage. It reads labels: this is a shop, this is the brand, this is what it sells. The labels live in the code, shoppers never see them, and without them the assistant is guessing. Assistants do not recommend guesses.
Your product pages, read cold
Price, stock, brand and reviews in machine-readable form is what lets an assistant say "in stock at £49 with five-star reviews" and link straight to you. Most stores have half of it or none, so the assistant quotes a competitor that has the lot.
Whether you look safe to buy from
Before an assistant puts its name on a recommendation it checks the boring stuff: can it find your delivery terms, your returns policy, a way to contact you. If it cannot, you read as a risk, and it has plenty of stores that do not.
Plain words on the page
If your homepage is mostly images and a slider, an AI reads a nearly blank page. It needs the words in text it can parse: what you sell, who for, why you. Ten minutes of copy in the right place beats a redesign.
The fixes are plumbing, not a project.
Each gap is a small, fixed piece of work on the files and labels AI reads: done in days, on Shopify or whatever you run, without touching how your store looks. You get your score before and after, so you can see exactly what moved.
We’re Weblegs. We build ecommerce systems for UK retailers, the unglamorous machinery behind stores that run properly. This is that same work, pointed at the newest place your customers are asking questions.
Why now
Hardly any UK stores have done this work yet. While that’s true, the stores that have done it get named in answers their size says they shouldn’t be in. That advantage closes as everyone catches up. Early counts double.
Start here
See your score first.
The scan is free, runs live and takes about ten seconds. You see what AI can and can’t read on your store right now, and the report that follows gives you the exact fixes. Do them yourself, or reply and we’ll sort the lot.
Scan your store free →Or just email chris@weblegs.co.uk and tell him your store. He’ll run it for you.