BlogGeneralYour Shopify Launch: Don’t Hit “Publish” Until You’ve Checked This List

Your Shopify Launch: Don’t Hit “Publish” Until You’ve Checked This List

CHRIS

  • AUGUST 4,2023

The excitement of launching a new Shopify store can make you rush the final steps. But hold on! These seemingly minor oversights can lead to lost sales, frustrated customers, and a debut that’s more fizzle than a bang.

Mistake #1: “It Looks Fine to Me” Testing

Multi-Device Testing:
Browserstack: This premium service lets you test on a huge range of real browsers and devices. Great if you have the budget.
Responsinator: Free and quick for seeing how your site looks on common mobile screen sizes. Good starting point.

Speed Optimization:
GTMetrix: This is my go-to, detailed report with actionable suggestions to fix what’s slowing your shop down.
Google PageSpeed Insights: Google’s own tool, factors into SEO rankings, but the technical suggestions can be intimidating for beginners.

Mistake #2: Skimping on Product Pages

Image Optimization:
TinyPNG or TinyJPG: Free online tools to compress images without sacrificing quality.
Shopify Apps: Search for “image optimizer” in the app store – many offer bulk compression and automated alt text features if you have tons of products.

Mistake #3: Neglecting the “Boring” But Vital Pages
Location Matters:
Place links to these pages in both your header AND footer navigation to ensure they’re easy to find.
Set Expectations to Avoid Disappointment: Be honest about handmade production times or if items are drop-shipped (which impacts delivery speeds
Contact Options: Offer more than just a form if possible (a dedicated support email builds trust, live chat is ideal if you have the capacity).


Mistake #4: Forgetting the Post-Purchase Experience
Branded Emails Are Worth It:
Use Shopify’s settings to customize the look of those auto-generated emails to match your store’s vibe.Chance to Delight: Consider including a small surprise (sample, branded sticker, handwritten thank you) in the package. This turns customers into evangelists.
Proactive Support: Can you reach out when a package is marked delivered to ensure everything’s ok? This heads off potential issues.

Mistake #5: “SEO? I’ll Get to That Later”

Keyword Research:
Ubersuggest: Neil Patel’s tool offers free searches with helpful data like search volume and difficulty to target.
Google Trends: See if interest in a product type is seasonal or trending up! Helps refine your keyword choices.

Additional Testing Tools:
Proofreading: Grammarly (free version catches basic typos) or Hemingway Editor (helps check readability of your content).
User Testing: Try a service like UserTesting.com for videos of real people using your store – it’s humbling, but incredibly valuable for spotting friction points.
A Note on Tool Choice: There are endless options! It’s best to start with free, easy ones and get in the habit of testing. As your store grows, you can then invest in more powerful paid tools.

Bonus Rookie Error: Launching Without a Hype Plan
“Coming Soon” Page Power:
Collect email addresses and build anticipation with a simple page outlining your store concept and launch date.
Partner Up: Collaborate with complementary businesses (not direct competitors) for launch day giveaways or cross-promotion bundles.
Make It Share-Worthy: Have a visually appealing launch graphic people can easily share on social media to spread the word.



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