Pay Per Clicking Advertising
What is PPC Advertising?
As wikipedia most accurately describes, PPC Advertising “Pay Per Click” is a marketing technique for websites were you pay a fee to be listed in the sponsored search engine results section of the search engine for particular keywords or keyphrases you select.
The importance of getting PPC right?
Pay per click advertising is often referred to as search engine marketing and when ran correctly can be a highly effective technique to acquire sales and generate good profits from sales. Pay per click is often seen by companies as an easy route to the top of google. If PPC campaigns are ran badly and not managed regularly PPC advertising has the ability to completely drain you of cash and not generate a profitable margin on the sales it generates for you. PPC campaigns setup correctly, actively managed and monitored can be very lucrative indeed for your business and provide another sales stream for your website.
What search engines offer PPC?
Google, Yahoo and Bing are the top three search engines on the internet providing pay per click. Google, by over 90% dominates this market in the UK. Any business that is new to pay per click will invariably chose Google as the service for them for their campaigns. The two remaining pay per click providers Yahoo and Bing are not worth discarding though due to the fact that any pay per click service uses a bidding system and outbidding your competition and on these two networks might cost less. Although the volume of traffic it brings to your site could be alot less the sales that it generates could be more profitable due to the potential reduced fees for these networks. If wanting to do a pay per click campaign its almost certain now that it will involve at the very least a Google pay per click service.
Looking for help with your PPC advertising?
Web Legs has extensive experience at providing managed pay per click advertising for channel advisor premium stores on all PPC engines. Alongside providing our channel advisor natural SEO service offering combinations whereby we gradually decrease your PPC spend as the SAP website gains top natural rankings.
Please contact us for a realistic assessment of the benefits of PPC (pay per click) for your business.