Analytics

Target your effort and measure its impact with Analytics

Using an analytics tool like Google Analytics and understanding its data provides your with a wealth of information to measure the effectiveness that recent changes have had to your visitor rates, clicks and revenues.

Analytics can be setup to tightly track revenue to clicks on the site and is the only way to really have insight into how well your site is performing.  Using analytics data, and interpreting to create a optimization plan for your website,  is a sound technique to as it doesn’t rely on guess work.

Google Analytics

Google Analytics is one such website analytics tool that can measure and provide data on Visitor Behaviour and Content and Ecommerce statistics.

Visitor Behaviour and Content

• Number of visitors and which ones have been before
• The Country the visitor came from
• How long the visitor was on the site
• The bounce rate or the number of visitors that left without clicking any buttons
• The number of pages / products visitors reached
• Where the visitors came from, Adwords, Natural, Google Product Search, Direct Traffic
• Keywords that where used to reach at particular pages or products
• Provides visitor percentages of which content links were more popular
• Top landing pages visited

Ecommerce

Ecommerce tracking allows you to follow accurately the progress of sales or sign-ups and provides accurate revenue statistics against any other metric.  Google Analytics Ecommerce provides an opportunity to find:

• What generates the most sales
• What keywords obtained the most sales
• What advertising produced the best return on investment, i.e track Adwords Sales or Sign-ups
• What geographic location the most revenue was generated

Conclusion

In our opinion no website can prove effectiveness and success without using an analytics package to measure.  It is essential to use analytics data to make informed decisions and monitor progress of changes to any website whether that be a brochure site or a fully fledged ecommerce operation.

Web Legs are experts in Google Analytics and can help you identify and interpret information from your visitors that will help you make informed choices and measure their success.